Search for the secret formula: measuring ROI for brand protection
In a KPI-driven corporate environment, return on investment is a central preoccupation. Yet this remains challenging to measure – particularly when it comes to brand protection
A crucial challenge for trademark and brand protection professionals is to ensure that their activities are fully understood by senior management and, consequently, that their efforts are suitably funded. One way to achieve this is to demonstrate clear return on investment (ROI), with evidence that resources directed towards enforcement will truly pay off. Unfortunately, this is easier said than done.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.
Assistant general counsel
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.