Features

How to make sure promoted posts follow the rules

By Jessica Elliott Cardon

For corporate counsel, sponsored marketing posts are becoming an increasingly complicated issue. We look at how to comply effectively with UK and US practice codes to avoid any legal or PR headaches down the road

In an age where we encounter multimedia advertising on digital platforms which extend from our computers to our hand-held devices, counsel must often weigh in on their clients’ engagement of social media influencers to promote branded products and services on social media channels and blogs. Considering the global reach of products and services, it is not out of the question for a well-known influencer or a celebrity to attract followers from multiple jurisdictions, including both the United States and the United Kingdom. When advising clients on their compliance with advertising law and regulations, it is thus imperative to take into account the likely audience engaging with the advertising and the applicable legal frameworks.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71