Four years on – how Mexico stepped up to Madrid

By Alonso Camargo

It is now four years since Mexico officially ascended to the Madrid Protocol. We examine how local practitioners have been adapting to this new trademark ecosystem and see what common issues are arising

The Madrid Protocol is designed to help rights holders to protect their trademarks in several countries, particularly in terms of centralised management and cost effectiveness. Since Mexico ascended to the system four years ago, various practical and legal issues have emerged which should be considered by rights holders before they choose whether to apply for a trademark in Mexico via the Madrid System or directly with the Mexican Trademark Office (MTO).

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Issue 72