Columns

Perspectives

Trademark-related quotes, opinions and observations from around the globe

“We’re a company that’s so successful, that everywhere you go, you see a scratchy, hairy fastener and you say ‘hey, that’s Velcro’... You think it’s awesome for us, we’re famous, but we’re lawyers and it’s causing us grief, because there are trademark laws being broken, it’s all here in this short legal brief. And we know that this is confusing, because Velcro brand is who we are, but if you call it all Velcro, we’re going to lose our circled ‘R’. This is called a ‘hook-and-loop’, this one’s a ‘hook’, this one’s a ‘loop’, you call it Velcro but we’re begging you, this is bleeped ‘hook-and-loop’.”

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Issue 71