Perspectives

Trademark-related quotes, opinions and observations from around the globe

“We’re a company that’s so successful, that everywhere you go, you see a scratchy, hairy fastener and you say ‘hey, that’s Velcro’... You think it’s awesome for us, we’re famous, but we’re lawyers and it’s causing us grief, because there are trademark laws being broken, it’s all here in this short legal brief. And we know that this is confusing, because Velcro brand is who we are, but if you call it all Velcro, we’re going to lose our circled ‘R’. This is called a ‘hook-and-loop’, this one’s a ‘hook’, this one’s a ‘loop’, you call it Velcro but we’re begging you, this is bleeped ‘hook-and-loop’.”

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.

Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74
;