IP business management: a new operational paradigm for the 21st century

By Eyal Iffergan

The legal business landscape has shifted significantly over the past decade, with IP departments forced to do more with less. It has also resulted in a need to align the management of IP assets with overall business objectives in a bid to demonstrate real return on investment

The legal business landscape has shifted significantly over the past decade. Since the financial crash of 2008, corporate law and IP departments and law firms have been forced to do more with less, making the allocation of resources more critical than ever. As the bottom line continues to recover in the years since, the crux of IP management has evolved from an emphasis on legal matters to one of spend management visibility and the revenue-generating potential of individual assets. This has in turn focused attention on aligning the management of IP assets with the achievement of overall business objectives in order to demonstrate real return on investment.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.

Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department
Honeywell

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74
;