IP business management: a new operational paradigm for the 21st century
The legal business landscape has shifted significantly over the past decade, with IP departments forced to do more with less. It has also resulted in a need to align the management of IP assets with overall business objectives in a bid to demonstrate real return on investment
The legal business landscape has shifted significantly over the past decade. Since the financial crash of 2008, corporate law and IP departments and law firms have been forced to do more with less, making the allocation of resources more critical than ever. As the bottom line continues to recover in the years since, the crux of IP management has evolved from an emphasis on legal matters to one of spend management visibility and the revenue-generating potential of individual assets. This has in turn focused attention on aligning the management of IP assets with the achievement of overall business objectives in order to demonstrate real return on investment.
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