Brexit, legal reforms and a financial squeeze: users have their say on EUIPO changes

By Trevor Little

It has been quite a year for trademarks in Europe, with further turbulence ahead. As the EU Intellectual Property Office looks to the future, we asked users to assess its current performance and predict whether imminent industry developments will help or hinder it

Volatile filing demand, new financial pressures and a workload growing in both volume and diversity are just a few of the challenges facing the EU Intellectual Property Office (EUIPO). Add in the small matter of implementing major European trademark reforms and the spectre of Brexit, and it all makes for a turbulent time. To gain an independent perspective on how those who interact with the EUIPO feel about its systems, services and tools (as well as provide crucial feedback to the office), World Trademark Review annually conducts an independent survey of its representative customers. As the office navigates a changing environment, the message this year is clear – the focus on core registry operations needs to take precedence over everything else.

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