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It’s squarely up to consumers to decide whether to buy products displaying disparaging terms. Will customers really turn out in droves to buy potato chips, kitchen appliances or purses sold with a label bearing a racial slur? Will they go out to eat in restaurants that bear a name that disparages a particular religious group or sexual orientation? If they do, it’s a symptom of underlying causes that go far deeper than trademark registration. Still, there may be a subset of consumers who support those trying to reclaim an offensive word, like The Slants or the owners of the DYKES ON BIKES mark.
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