Perspectives

Trademark-related quotes, opinions and observations from around the globe

It’s squarely up to consumers to decide whether to buy products displaying disparaging terms. Will customers really turn out in droves to buy potato chips, kitchen appliances or purses sold with a label bearing a racial slur? Will they go out to eat in restaurants that bear a name that disparages a particular religious group or sexual orientation? If they do, it’s a symptom of underlying causes that go far deeper than trademark registration. Still, there may be a subset of consumers who support those trying to reclaim an offensive word, like The Slants or the owners of the DYKES ON BIKES mark.

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Issue 72