Costa Rica: Battling for acquired distinctiveness
Under the current trademark law it is highly difficult to bring acquired distinctiveness as an argument to overcome a refusal for lack of distinctiveness in Costa Rica – despite international pressure
Innovation is at the heart of achieving a competitive advantage and in today’s globalised world, accessing new markets and choosing an appealing trademark are a crucial part of a company’s brand strategy for increasing recognition and maximising profits. However, acquiring and enforcing trademark rights can be challenging, given that trademark principles and standards of distinctiveness vary depending on jurisdiction.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
“An excellent service – I look forward to the email every day”
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.