Features

Technology & Consumer Electronics Team of the Year: Western Digital

In May 2016 Western Digital completed a reported $19 billion acquisition of flash memory manufacturer SanDisk. While the deal was grabbing media headlines, the trademark team embarked on a significant integration project, as Cynthia Lock Tregillis, vice president, global brand protection and trademarks, explains: “It was certainly a busy year for Western Digital, as we brought together the legal teams for our three legacy companies – SanDisk, Western Digital and HGST. We have spent the last several months integrating these legal teams, hiring new team members and consolidating our systems and tools for our trademark portfolios and enforcement programmes. Merging the portfolios of three companies is a time-consuming process, but necessary to allow us to optimise our resources and stay highly efficient. On the enforcement side, we have also been finding ways to enforce our multiple brands by reallocating existing resources to cover multiple brands.”

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Issue 71