Technology & Consumer Electronics Team of the Year: Western Digital

In May 2016 Western Digital completed a reported $19 billion acquisition of flash memory manufacturer SanDisk. While the deal was grabbing media headlines, the trademark team embarked on a significant integration project, as Cynthia Lock Tregillis, vice president, global brand protection and trademarks, explains: “It was certainly a busy year for Western Digital, as we brought together the legal teams for our three legacy companies – SanDisk, Western Digital and HGST. We have spent the last several months integrating these legal teams, hiring new team members and consolidating our systems and tools for our trademark portfolios and enforcement programmes. Merging the portfolios of three companies is a time-consuming process, but necessary to allow us to optimise our resources and stay highly efficient. On the enforcement side, we have also been finding ways to enforce our multiple brands by reallocating existing resources to cover multiple brands.”

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.

Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72