North America Team of the Year: World Wrestling Entertainment

For many, World Wrestling Entertainment (WWE) is first and foremost a professional wrestling promoter. However, while wrestling is its core product, the company actually comprises a portfolio of businesses which create and deliver original content globally. Its programming reaches more than 650 million homes worldwide in 20 languages and the WWE Network – a 24/7 direct-to-consumer premium network which includes all 16 live pay-per-views, scheduled programming and a massive video-on-demand library – is available in more than 180 countries. Throw in a significant licensing and merchandising operation, and it quickly becomes clear that a flexible, responsive trademark team is crucial to success.

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Issue 72