Household & Consumer Goods Team of the Year: Inter IKEA Holding Services
For many, Ikea is still firmly rooted in the brick-and-mortar world, designing and selling ready-to-assemble furniture, kitchen appliances and home accessories from its vast showrooms. However, when asked how the company’s enforcement strategies are evolving, general counsel Gabrielle Olsson Skalin cites the online space as a central focus. “We have experienced a great increase in online matters over the past five to 10 years,” she muses. “In addition, these different technologies are evolving very rapidly. We have been forced to dedicate more resources to online infringements and we believe that it is important to try to stay ahead of the fast-paced changes in the IP world and adopt strategies accordingly, while still keeping to our core IP strengths.”
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