Features

Household & Consumer Goods Team of the Year: Inter IKEA Holding Services

For many, Ikea is still firmly rooted in the brick-and-mortar world, designing and selling ready-to-assemble furniture, kitchen appliances and home accessories from its vast showrooms. However, when asked how the company’s enforcement strategies are evolving, general counsel Gabrielle Olsson Skalin cites the online space as a central focus. “We have experienced a great increase in online matters over the past five to 10 years,” she muses. “In addition, these different technologies are evolving very rapidly. We have been forced to dedicate more resources to online infringements and we believe that it is important to try to stay ahead of the fast-paced changes in the IP world and adopt strategies accordingly, while still keeping to our core IP strengths.”

This article is part of World Trademark Review's premium intelligence and is only available to subscribers.

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"

Maria de Lourdes Lopes Dias
Senior Partner
Lopes Dias & Associados

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71