Europe, Middle East and Africa Team of the Year: Specsavers - World Trademark Review

Europe, Middle East and Africa Team of the Year: Specsavers

It is not often that efforts to register a trademark become a mainstream media story, but that was the case when eyewear giant Specsavers secured protection for the term SHOULD’VE – a shortened version of its well-known tagline ‘Should’ve gone to Specsavers’.

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Issue 74
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