The rise of trademark trolls
Much has been written about the rise of so-called ‘patent trolls’, but a similar phenomenon arguably exists in the trademark world. For brand professionals, the key to counteracting this threat is careful strategising from the outset
Intellectual property is an important revenue stream for businesses, as well as a crucial tool for growth on both the national and international level. However, this purpose has been hijacked by non-practising entities (NPEs), which exploit IP rights for profit by licensing or enforcing them. As such practices spread to the trademark sphere, what steps can rights holders take?
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