The rise of trademark trolls

By Nathalie Dreyfus

Much has been written about the rise of so-called ‘patent trolls’, but a similar phenomenon arguably exists in the trademark world. For brand professionals, the key to counteracting this threat is careful strategising from the outset

Intellectual property is an important revenue stream for businesses, as well as a crucial tool for growth on both the national and international level. However, this purpose has been hijacked by non-practising entities (NPEs), which exploit IP rights for profit by licensing or enforcing them. As such practices spread to the trademark sphere, what steps can rights holders take?

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74