Notorious markets to monitor

By Carlos Dávila-Peniche and Yuliana Salamanca

In the first of a two-part series, we profile markets which were omitted from the Office of the US Trade Representative’s Notorious Markets List, but which brand owners should have on their radars. This issue we turn our attention to Central and South America

As economies become more globalised and interdependent, counterfeiting and piracy have become global problems. Technology is a key advantage to criminals, enabling faster communication, increased production capacities and wider commercial reach. Infringers and free riders are fierce, creative and stealthy, and are moving counterfeiting well beyond traditional locations and production methods.

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Issue 74