Features

New decision highlights legal risks surrounding AdWords in Brazil

By Laetitia d’Hanens and Vanessa Ribeiro

A recent decision on Google AdWords represents a paradigm shift in court thinking and sounds alarm bells for both advertisers and search engines doing business in Brazil

In the midst of a political and economic crisis which is challenging Brazilian courts to decide liability for corruption crimes, a decision of the Sao Paulo State Court of Appeal has made headlines and sparked a vigorous debate on whether keyword-based advertising violates trademark law or is an act of unfair competition.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

"There is no doubt that World Trademark Review is an important tool for people dealing with trademark matters"

Maria de Lourdes Lopes Dias
Senior Partner
Lopes Dias & Associados

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71