Going all in

By Tim Lince

As law firms adapt to more sophisticated client demands and restructure their pricing options, many corporate trademark departments are being radically reorganised in a bid to control costs and bring more work home – but will the gamble pay off?

World Trademark Review has carried out its annual Global Trademark Benchmarking Survey since 2009 to assess the current trademark industry landscape and identify how practice is evolving to counter new threats and exploit new opportunities. Following 12 months of political upheaval, this year’s survey took the pulse of an industry which is adapting to a whole new world.

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Issue 72