Fusing corporate brands: the IP implications of growth through M&A
Where companies merge with or acquire other businesses, the challenge for IP professionals is not always as simple as ensuring the smooth transfer of the associated rights – there is also the question of combined or conflicting brands
We all know that brand value is a major driver of business sales and acquisitions. However, while intellectual property plays a key role in creating that value, IP practitioners complain that intangible assets do not always receive the necessary due diligence before – or the resources after – transactions to ensure that rights are transferred efficiently to the new owners.
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