Can China seize the moment in online anti-counterfeiting?

By David Saussinan

China is currently drafting a new e-commerce law – a major opportunity for it to take the lead in the fight against counterfeiting by rebalancing the responsibilities of all the actors involved in this far-reaching crime

Like all illegal and underground activities, the scale of global counterfeiting is difficult to quantify. Existing studies estimate that it represents between 5% and 10% of international trade. According to the latest figures published by the Organisation for Economic Cooperation and Development, the value of global trade in counterfeits and pirated products is estimated to be worth €500 billion.

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Issue 74