The marketplace perspective
There has been persistent criticism of the rights protection mechanisms offered by online marketplaces, with brand owners calling for better anti-counterfeiting tools. Leading e-commerce platforms offer advice on how best to utilise the current arsenal
Ever since eBay took the world by storm in the late 1990s, brand owners have been speaking out about the challenges of enforcing their rights on online marketplaces. This resentment appeared to boil over last year when members of the International Anti-counterfeiting Coalition walked out following the announcement that Chinese e-commerce giant Alibaba Group – the online marketplace most often cited as a hotbed for counterfeits – was joining the coalition’s ranks.
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