Strategic takeaways on brand protection in China

By Trevor Little

On December 7 2016 high-level brand protection professionals, investigators, industry specialists and enforcement officials gathered in Shanghai for World Trademark Review’s Brand Protection Greater China summit

Greater China is a market of vast opportunity for both domestic and international companies. However, with opportunity comes risk and brand protection professionals in particular face a range of unique challenges. At the Brand Protection Greater China summit there was thus much to discuss; from the packed agenda, a number of practical takeaways emerged for those tasked with protecting the integrity of their brands in the region.

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Issue 72