Strategic takeaways on brand protection in China
On December 7 2016 high-level brand protection professionals, investigators, industry specialists and enforcement officials gathered in Shanghai for World Trademark Review’s Brand Protection Greater China summit
Greater China is a market of vast opportunity for both domestic and international companies. However, with opportunity comes risk and brand protection professionals in particular face a range of unique challenges. At the Brand Protection Greater China summit there was thus much to discuss; from the packed agenda, a number of practical takeaways emerged for those tasked with protecting the integrity of their brands in the region.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.
Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.