Social media revolution? Legal uncertainty and the case for global harmonisation
Trademark dilution on social media has been on the rise for several years. Now the International Social Media Association hopes to find a way to remove legal uncertainty and ease the pressure on rights holders
Practitioners who advise clients on legal disputes which arise on social media must keep several balls in the air at once. We must balance the jurisdictional complexities of the parties to the dispute, concerns over the efficacy of contractual rights and obligations established by the terms of service (ToS) of social media platforms and, lastly, the speed and interactivity that characterise online communication.
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