Registries transformed – the world’s most innovative IP offices revealed
As IP offices across the world adapt and improve the services they offer, World Trademark Review identifies those leading the way with non-core tools and services – and those falling behind
What makes for an effective trademark office has changed dramatically in the last decade. While efficient examinations and value for money are still vital metrics of success, additional non-core services are becoming increasingly important. As chief executive of the IP Office of Singapore (IPOS) Daren Tang explains, we have reached an age in which trademark offices – traditionally seen as administrating registries – must transform themselves into “innovation agencies”.
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