Features

When brands and politics collide

By Tim Lince

In a year dominated by divisive political events, brands often featured in fast-moving campaigns and election cycles – whether intentionally or otherwise. Careful risk management and a clear communications strategy are crucial to survive the political circus unscathed

In the last 12 months, political discussion has dominated public discourse as never before. Be it the EU referendum in the United Kingdom, the US presidential election or countless other political events, it has been a year of high-stakes issues, impassioned debate and big personalities. But one emerging trend will be of considerable concern to those tasked with protecting trademarks – the numerous, often unpredictable, appearances of brands in the political arena.

This article is part of World Trademark Review's premium intelligence and is only available to subscribers.

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 70