When brands and politics collide

By Tim Lince

In a year dominated by divisive political events, brands often featured in fast-moving campaigns and election cycles – whether intentionally or otherwise. Careful risk management and a clear communications strategy are crucial to survive the political circus unscathed

In the last 12 months, political discussion has dominated public discourse as never before. Be it the EU referendum in the United Kingdom, the US presidential election or countless other political events, it has been a year of high-stakes issues, impassioned debate and big personalities. But one emerging trend will be of considerable concern to those tasked with protecting trademarks – the numerous, often unpredictable, appearances of brands in the political arena.

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Issue 72