Features

OEM and trademark use in China: how to reap the benefits while avoiding the pitfalls

By Elliot Papageorgiou

Following amendments to the trademark regime in 2014, brand owners have a number of options they can take to protect themselves if they discover bad-faith registrations of their marks

When China’s revised trademark law came into force in May 2014, there was much speculation about the effect that Article 48 would have on original equipment manufacturing (OEM) and trademark enforcement. Two years on and the first practical experiences with Article 48 – not to mention some important judicial clarifications – mean that a clearer picture is beginning to...

Issue 67

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Issue 67