Landlord liability actions for trademark infringement in China: a ‘how to’ guide - World Trademark Review

Landlord liability actions for trademark infringement in China: a ‘how to’ guide

By James Luo and Dennis Qin

Experience shows that the mere pursuit of direct infringers in malls and markets is an inefficient way to discourage the sale of counterfeit goods. By contrast, strategic actions against landlords can get real results

Top luxury brands are increasingly making use of landlord liability actions to combat the physical sale of counterfeit goods in China. The strategy has dramatically reduced the visibility and availability of counterfeit goods in retail establishments across the country.

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Issue 74
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