Developing an approach to #trademarks - World Trademark Review

Developing an approach to #trademarks

By Nathalie Dreyfus

While France accounts for 87% of hashtag removal requests worldwide, the interplay between brands and hashtags is increasingly international – making it crucial to understand how they are treated in the European Union and the United States

In just a few years, hashtags have become an essential aspect of social media networks, for both natural and legal persons – in particular when it comes to trademarks. By consolidating content which uses the same keyword, hashtags have emerged as a significant communication tool and an important intangible asset for companies, in the same way that domain names are now a key part of numerous marketing strategies.

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Issue 74