Features

Bridging the commercial divide

By Tim Lince

On October 20 2016 World Trademark Review hosted its second annual Managing the Trademark Asset Lifecycle event in the heart of Wall Street, New York City. The event was often boisterous, with speakers and attendees alike frequently at odds on the most effective ways to capitalise on trademark assets

The conference played host to a varied mix of speakers from leading brands, including BlackBerry, MasterCard, Time, Penthouse, Kate Spade & Company, Voya Financial, Mars and Camuto Group. The delegates too hailed from diverse backgrounds: they included corporate counsel, trademark attorneys, consultants and brand valuation experts. It was a busy day of panel sessions; here we present some of our highlights.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

I look forward to reading the World Trademark Review e-mail updates every day. WTR provides a concise summary of noteworthy disputes and legislative issues around the world, as well as helpful country-specific overviews on trademark laws and practices.

Ruby A. Zefo
Director, Trademarks & Brands Legal
Intel Corporation

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 70