Brand monetisation: an industry best practice guide

By Trevor Little

In October 2016 World Trademark Review convened a high-level leadership summit to discuss and strategise best practice for brand monetisation efforts. Here we present the key discussion points and takeaways

Gathered at the City Club Los Angeles, the stellar event faculty comprised leading experts from the legal, licensing, transactional and brand strategy communities. Weston Anson Weston Anson, chairman, CONSOR Intellectual Asset Management Weston Anson is chairman of CONSOR Intellectual Asset Management, an intellectual asset consulting firm specialising in trademark,...

Issue 69

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Issue 69