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A lot of lawyers think their role is primarily compliance, defence and following rules – they don’t necessarily think of themselves as commercial revenue generators. Yet many of the more successful people who have created some of the most iconic brands started off with an IP background. Bill Gates’ father was a trademark lawyer and Richard Branson’s father was an IP barrister – and it is no coincidence that they were both savvy about how to make money out of these legal rights. So within a lot of organisations, there needs to be a shift to look not just at the marketing and finance people as the ones with commercial ends. Lawyers should be doing that too.
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