Plain packaging: Time for a change in brand protection lobbying?

By Enrico Bonadio

The failed lobbying efforts of IP associations around tobacco-related plain packaging demonstrate the need to reconsider brand protection in light of potentially conflicting public interests

Recent measures which limit the use that tobacco manufacturers can make of their brands on packaging have highlighted the need to reconsider trademark protection within wider national and international policies aimed at promoting public interests, especially public health. It is time that rights holders caught up with this reality.

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