Trademark and passing-off litigation in sub-Saharan Africa
The rise in numbers of trademark cases is good news for brand owners operating in sub-Saharan Africa and should help to develop a robust body of case law for this area
Africa as a continent is geographically bigger than the European Union, the United States and China combined, and is the world’s second fastest-growing region, after Asia. The long-term economic boom is projected to last decades – it is being driven by urbanisation and consequently can be classed as a consumer goods boom, meaning that brands are playing a significant role in shaping the IP landscape in Africa. This article looks at trademark and trade dress jurisprudence from the civil courts of the emerging markets of sub-Saharan Africa – a region which excludes the more legally developed South Africa and the more Arabic-influenced North Africa. A number of themes can be distilled from looking at case law across the region.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.
Assistant general counsel
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.