Features

Trademark and passing-off litigation in sub-Saharan Africa

By Nick Redfearn and Carole Theuri

The rise in numbers of trademark cases is good news for brand owners operating in sub-Saharan Africa and should help to develop a robust body of case law for this area

Africa as a continent is geographically bigger than the European Union, the United States and China combined, and is the world’s second fastest-growing region, after Asia. The long-term economic boom is projected to last decades – it is being driven by urbanisation and consequently can be classed as a consumer goods boom, meaning that brands are playing a significant role in shaping the IP landscape in Africa. This article looks at trademark and trade dress jurisprudence from the civil courts of the emerging markets of sub-Saharan Africa – a region which excludes the more legally developed South Africa and the more Arabic-influenced North Africa. A number of themes can be distilled from looking at case law across the region.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71