The trademark manual: a critical tool if deployed effectively

By Kathleen A Rheintgen

Even if you have a strong trademark programme in place, a regular rights audit is a fundamental requirement. However, it needs to be approached – and used – in the right way

Trademarks can be among a company’s most valuable assets, so it is vital that they are used properly and consistently. It is equally important to ensure that you are using only your own trademarks and that any new marks are searched to be sure they are available. This all requires coordination between the legal department and the marketing or advertising departments.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.

IP director
Maus Frères/Lacoste


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74