Preparing for the unexpected
Trademark counsel have a key role to play when it comes to planning for the worst – whether by seeking to offset the risk of litigation costs through IP insurance, to safeguard critical operations when the unexpected occurs or to protect brand reputation during crisis response scenarios
David Bloom provides an overview of IP insurance cover, with advice on how to reduce the cost of premiums. Camuto Group’s Jessica Elliott Cardon then presents a corporate perspective on trademark litigation insurance, suggesting that while attorneys understand the need to plan for the worst-case scenario when counselling clients and negotiating transactions, they sometimes fail to recognise the need to prepare for insurance management should this scenario ultimately come to pass. David A Gauntlett goes on to take a close look at the key considerations when selecting insurance coverage for IP claims.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property. Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.
Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.