Preparing for the unexpected

Trademark counsel have a key role to play when it comes to planning for the worst – whether by seeking to offset the risk of litigation costs through IP insurance, to safeguard critical operations when the unexpected occurs or to protect brand reputation during crisis response scenarios

David Bloom provides an overview of IP insurance cover, with advice on how to reduce the cost of premiums. Camuto Group’s Jessica Elliott Cardon then presents a corporate perspective on trademark litigation insurance, suggesting that while attorneys understand the need to plan for the worst-case scenario when counselling clients and negotiating transactions, they sometimes fail to recognise the need to prepare for insurance management should this scenario ultimately come to pass. David A Gauntlett goes on to take a close look at the key considerations when selecting insurance coverage for IP claims.

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Issue 72