Changing the game: the emerging business models shaping the trademark industry
In an age of tightened client purse strings and rapidly developing technology, the IP legal landscape is on the brink of an innovation revolution. While traditional business and pricing structures still prevail, many new models are shaking up the market – and some of them could represent the future of the industry
In many ways the traditional law firm structure has been preserved in amber since the early 19th century. The common pyramid-shaped model – in which eager young associates aspire to work their way up to partnership – has remained largely static for the past two centuries. So too have payment methods, with many law firms seeing no reason to depart from the lucrative billable-hour regime. In fact, there was little sign of any change across the industry until a few years ago, when the dynamic between law firms and clients began to shift.
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.
Assistant general counsel
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.