Changing the game: the emerging business models shaping the trademark industry

By Tim Lince

In an age of tightened client purse strings and rapidly developing technology, the IP legal landscape is on the brink of an innovation revolution. While traditional business and pricing structures still prevail, many new models are shaking up the market – and some of them could represent the future of the industry

In many ways the traditional law firm structure has been preserved in amber since the early 19th century. The common pyramid-shaped model – in which eager young associates aspire to work their way up to partnership – has remained largely static for the past two centuries. So too have payment methods, with many law firms seeing no reason to depart from the lucrative billable-hour regime. In fact, there was little sign of any change across the industry until a few years ago, when the dynamic between law firms and clients began to shift.

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Issue 70