Assessing the value of distressed brands

By Gabe Fried and David Peress

In assessing the value of brand-related assets, a number of fundamental steps must be taken. The picture becomes more complex depending on whether distressed or non-distressed assets are being assessed

Brands are used to communicate expectations to consumers. Brands such as Apple communicate innovation, user friendliness and dependability, among other attributes; while other brands communicate quality, style or value. Brands are used to differentiate what may otherwise appear to be commodity attributes among products and often signal attributes about both the product itself and the customer. Luxury brands may connote status and exclusivity; other brands may connote intelligence or wisdom for making safe or prudent choices. In many cases, brands take on multiple roles.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is simply the first resource I will go to for trademark-related information, whether about the latest trademark law development or case news, top trademark practitioners or interesting trademark events.

Jerry F Xia
Deputy general counsel and chief IP counsel – Asia-Pacific, corporate law department


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74