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At the moment, platforms are relying on the Digital Millennium Copyright Act (DMCA) and their own internal takedown procedures for complaints. But the results are less than satisfactory – these platforms are acting as judge, jury and executioner in areas of law simply not contemplated by the DMCA and often just getting it wrong. ISMA will be looking to work with platforms to ensure that better complaints mechanisms are implemented to protect both trademark owners and the platforms from being joined in actions.
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