Searches: The cost of free: why thorough trademark searches are necessary

By Alexandra J Roberts

When it comes to trademark clearance, thorough searches are essential – but can free search tools give lawyers the functionality they need?

One day before Hardihood Brewing was set to debut this summer and after four years of preparation, a trademark dispute prompted it to change names. The owners of coffee and juice bar Sol Kitchen had already spent $10,000 on their website, branding and logo design when they were sued for trademark infringement and forced to come up with a new name two days before opening their doors. A Louisiana clothing designer who called her apparel line Monkey Hill had no idea that the phrase was already a registered trademark for clothing; she abandoned her brand name after more than two years of use. South Loop Brewing Company chose its name five years ago, but apparently was unaware of the similarly named South Loop Lager until the brewery applied to register its trademark earlier this year.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review, and particularly the WTR 1000, are always very useful sources for obtaining impressions and detailed information about foreign colleagues, law firms and jurisdictions. Our whole trademark team benefits from articles published in World Trademark Review.

Christian R Thomas
Attorney at law, legal and trademark department
KUHNEN & WACKER Intellectual Property Law Firm

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72