Smell-alikes: Lessons from Chanel and Coty’s smell-alike victory

By Ranee van der Straaten and Denise Verdoold

A Netherlands court has held that use of perfume comparison lists constitutes trademark infringement when it crosses the boundaries of comparative advertising

Across Europe, the flourishing trade in smell-alikes is a thorn in the side of proprietors of well-known perfume trademarks. However, their position in the Netherlands has been strengthened by a judgment from the District Court of The Hague.

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Issue 72