Takedown shake-ups: strengthening brand protection on online marketplaces

By Tim Lince

Frustration over the sale of counterfeits on digital marketplaces has reached a peak in recent months. We asked some of the world’s biggest brand owners what gold-standard protection mechanisms might improve the situation and examined how realistic their suggestions are

Since the launch of the first major online marketplace in the mid-1990s, retail as we know it has been revolutionised. From Amazon and eBay in the West to Alibaba and JD.com in the East, the new incumbents have transformed the digital landscape and how we shop – and their meteoric rise shows no signs of slowing. eBay, for example, had 104 million active users in 2012; by 2016, that figure had soared to 164 million. Likewise, Alibaba’s user base skyrocketed from 133 million in 2012 to 423 million in 2016.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72