Merchandising rights in China: judicial protection of commercial interests
Ground-breaking decisions have made merchandising rights a useful tool in the battle against bad-faith trademarks
Many rights holders have had frustrating experiences when it comes to fighting bad-faith trademark squatters in China. However, several recent cases have made use of a highly effective new weapon: merchandising rights.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.