Holding companies: a brief primer from Alphabet to Z

By Michelle Mancino Marsh and Margaret Wheeler-Frothingham

Multiple issues are affected by the decision of where to hold a business’s IP assets. As such, analysis of the legal, tax and business considerations is merely the starting point

In late 2015, Google announced the incorporation of Alphabet, Inc, a holding company specifically formed to own Google, Inc and various other subsidiaries which previously comprised the internet giant. This announcement pushed the concept of holding companies into the corporate spotlight. Small and medium-sized businesses may now be wondering what a holding company is, how it functions and what benefits it offers. In particular, another type of holding company – the IP holding company, which has the sole corporate purpose of owning IP assets – may be of interest to businesses which own and license IP assets. This article explores the benefits and pitfalls of various corporate structures for holding intellectual property.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74