Features

Holding companies: a brief primer from Alphabet to Z

By Michelle Mancino Marsh and Margaret Wheeler-Frothingham

Multiple issues are affected by the decision of where to hold a business’s IP assets. As such, analysis of the legal, tax and business considerations is merely the starting point

In late 2015, Google announced the incorporation of Alphabet, Inc, a holding company specifically formed to own Google, Inc and various other subsidiaries which previously comprised the internet giant. This announcement pushed the concept of holding companies into the corporate spotlight. Small and medium-sized businesses may now be wondering what a holding company is, how it functions and what benefits it offers. In particular, another type of holding company – the IP holding company, which has the sole corporate purpose of owning IP assets – may be of interest to businesses which own and license IP assets. This article explores the benefits and pitfalls of various corporate structures for holding intellectual property.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71