Where next for EU trademarks?
The impact of Brexit on trademarks is still unclear. Might brand owners be better served by a European system which maintains the principal features of the current system, but applies them to smaller groupings of territories?
On June 23 2016 the UK electorate voted to leave the European Union. Brexit – and all of the uncertainty that the prospect engenders – continues to dominate UK political discourse. Similarly, within the UK trademark profession, there is talk of little else. While the preoccupation is understandable, in terms of trademarks there is a certain paradox in the level of commentary that has ensued: a lot has been written when, frankly, there is little to say. There will be no immediate change in terms of trademark and brand protection. EU trademarks will continue to be valid in the United Kingdom (at least) until the effective date of the United Kingdom’s exit from the European Union. Until then, it is business as usual.
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