Columns

Not just a voice: endorsements and accountability in India

By Nishad Nadkarni and Vivek Ayyagari

To date, no liability has been attributed to brand ambassadors where the brands they endorse have failed to live up to expectations. However, that could be set to change

Celebrity endorsements have become an effective and widely used feature of modern advertising and marketing strategies. Sports personalities and actors hold a special place in the minds of the public and their recommendations play an important role in generating acceptance and demand for products and services. While brand ambassadors are paid large sums of money to lend credibility to brands, currently they bear no responsibility if the products or services at issue fail to live up to the expectations generated by their endorsements or even to comply with minimum regulatory requirements.

This part of the website has now moved to the subscriber area. To read more, please pick an option below.

Register to access two articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 71