Working out a national enforcement budget

By Zeeger Vink and Paola Piccoli

Securing and allocating an IP enforcement budget can prove a significant challenge, especially for multinationals. However, a five-step approach could result in budgets which are coherent and defendable

IP departments of brand-owning companies are generally obliged to work within a budget. The size of a company’s IP enforcement budget will depend on many factors, including industry type, company size and brand value. Once a budget has been set, IP departments face the challenge of how to allocate this budget geographically. This article aims to provide brand owners with a method for establishing national enforcement budgets.

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Issue 74