Travel & Leisure Team of the Year: Hard Rock International

From the many nominations that the Hard Rock International trademark team received, a common theme to emerge was its ability to balance legal and business considerations. For Rebecca L Roby, vice president of business affairs at the company, this is mainly thanks to a “very strong collaborative atmosphere between the business divisions and the legal department. More often than not we are included in the business planning sessions on projects or given details of projects early on, so we can work together to anticipate ways that trademark and general legal brand issues may be involved in a project and how we can help support the project across the finish line... Remembering we are all for the same goal – the success of the brand and helping its worldwide footprint grow safely while preserving the strong and famous reputation we have built up – really helps us all work together to find appropriate solutions to our business goals”.

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Issue 72