Not-For-Profit Organisation Team of the Year: American Red Cross

While many WTR Industry Award winners are praised for their management of vast trademark portfolios, the American Red Cross is in a rather different position. Here a core group of 40 registrations is supplemented by several others relating to fundraising, public awareness campaigns and blood programmes. However, the oversight and enforcement challenges faced by the team are just as complicated as those for players with extensive international armouries. As Allison Leader, senior counsel, intellectual property and transactions, observes: “Our significance is not in the number of trademarks that we manage, but the importance of our stewardship and protection in the United States of the Red Cross Emblem.”

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72