Latin American Team of the Year: Grupo Bimbo
While an affinity for the brands you protect is always helpful, the success of the Grupo Bimbo trademark team is due to out-and-out passion rather than mere affection, according to global IP manager Norma Castañeda. “The trademark team defends our trademark portfolio as its own,” she remarks. “Every single member of our team loves the company and its products, and having such a talented group of people working with such passion brings the team together towards the same goal.”
This part of the website has now moved to the subscriber area. To read more, please pick an option below.
Register to access two articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.
Assistant general counsel
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.