Latin American Team of the Year: Grupo Bimbo

While an affinity for the brands you protect is always helpful, the success of the Grupo Bimbo trademark team is due to out-and-out passion rather than mere affection, according to global IP manager Norma Castañeda. “The trademark team defends our trademark portfolio as its own,” she remarks. “Every single member of our team loves the company and its products, and having such a talented group of people working with such passion brings the team together towards the same goal.”

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