Inside track: A different story

By Jack Ellis

When New Zealand decided it was time to showcase its entrepreneurial credentials on the world stage, it needed an equally proactive approach towards protecting its intellectual property. That is where the New Zealand Story begins

Some television ads have an ‘X factor’ which leaves them lingering in the memory long after they have vanished from the air. Screening in the United Kingdom sometime in the late 1990s, one ad that fitted the bill for me featured a montage of cinematic panoramas: crystal-clear lakes overlooked by snow-capped mountains; turquoise seas lapping at golden beaches; lush green forests of fern, palm and pine, cut through by tumbling waterfalls and streams; and – somewhat incongruously, but idiosyncratically, as it turns out – an espresso machine jettisoning steam into the air and coffee into a cup.

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