Inside track: A different story

By Jack Ellis

When New Zealand decided it was time to showcase its entrepreneurial credentials on the world stage, it needed an equally proactive approach towards protecting its intellectual property. That is where the New Zealand Story begins

Some television ads have an ‘X factor’ which leaves them lingering in the memory long after they have vanished from the air. Screening in the United Kingdom sometime in the late 1990s, one ad that fitted the bill for me featured a montage of cinematic panoramas: crystal-clear lakes overlooked by snow-capped mountains; turquoise seas lapping at golden beaches; lush green forests of fern, palm and pine, cut through by tumbling waterfalls and streams; and – somewhat incongruously, but idiosyncratically, as it turns out – an espresso machine jettisoning steam into the air and coffee into a cup.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is a fantastic tool for IP professionals to keep current with the latest case law, innovations and trends in intellectual property.  Even though my workload is time consuming, I always make time to read and digest the World Trademark Review articles and updates. The information provided is not only timely and relevant, but thoughtfully written to engage even those who might not specialise in intellectual property.

Lauren A Dienes-Middlen
Senior vice president, assistant general counsel – intellectual property, business and legal affairs
World Wrestling Entertainment, Inc


Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?


Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72