Financial & Professional Services Team of the Year: Voya Financial

Managing the trademark aspects of a conventional rebrand is inevitably a considerable task. But for Voya Financial’s IP team – which had to effectively transition from long-established, well-known brand ING to a newly minted name for the company’s organisational restructure – the challenge was immense; not least due to the $500 billion-plus in assets under Voya Financial’s stewardship and the fact that the team started out with zero trademark rights for the new brand.

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Issue 72