Financial & Professional Services Team of the Year: Voya Financial

Managing the trademark aspects of a conventional rebrand is inevitably a considerable task. But for Voya Financial’s IP team – which had to effectively transition from long-established, well-known brand ING to a newly minted name for the company’s organisational restructure – the challenge was immense; not least due to the $500 billion-plus in assets under Voya Financial’s stewardship and the fact that the team started out with zero trademark rights for the new brand.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

World Trademark Review is one of my favourite conference organisers. The topics and themes are always relevant, on point and designed to give me practical information about real-time industry issues. I look forward to all of the World Trademark Review events and highly recommend them to my industry colleagues.

Jennifer Chung
Assistant general counsel
Time Inc

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 72