Europe, Middle East & Africa Team of the Year: Red Bull
While Red Bull’s core product is its ubiquitous energy drink – to date, some 60 billion cans have been sold in 169 countries around the world – the brand built up around it is a salutary lesson in how to transcend product classes. As a visual content creator via its Redbull TV platform, publisher of lifestyle magazine The Red Bulletin and sponsor (and host) of a wide range of sports, music and video gaming events, the company has positioned itself as a multimedia powerhouse; a diverse range of clothing and merchandise is a further string to its bow.
Want to read more?
Register to access two of our subscriber only articles per month
Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts
What our customers are saying
The searchable online World Trademark Review database is a valuable research tool.
Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.