Europe, Middle East & Africa Team of the Year: Red Bull

While Red Bull’s core product is its ubiquitous energy drink – to date, some 60 billion cans have been sold in 169 countries around the world – the brand built up around it is a salutary lesson in how to transcend product classes. As a visual content creator via its Redbull TV platform, publisher of lifestyle magazine The Red Bulletin and sponsor (and host) of a wide range of sports, music and video gaming events, the company has positioned itself as a multimedia powerhouse; a diverse range of clothing and merchandise is a further string to its bow.

Want to read more?

Register to access two of our subscriber only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the World Trademark Review experts

Already registered? Log in

What our customers are saying

The searchable online World Trademark Review database is a valuable research tool.


IP director
Maus Frères/Lacoste

Benefits

Subscribe to World Trademark Review to receive access to the full range of trademark intelligence, insight, and case law, as well as our guides, rankings and daily market insight delivered to your inbox.

Why subscribe?

Close

Register for more free content

  • Read more World Trademark Review blogs and articles
  • Receive the editor's weekly review by email
Register now  
Issue 74
;